Entrepreneurship 2024 (Orginal pdf from publisher)

Entrepreneurship 2024

by Sean Wise, Andrew Zacharakis , & 2 more 

The second Canadian edition of Entrepreneurship brings together a team of entrepreneurs, professors, researchers, and mentors to provide an accessible and insightful guide to entrepreneurial concepts and practice. Covering every stage of the entrepreneurial process, the textbook addresses everything aspiring Canadian founders and future entrepreneurs need to know, including ideation, funding, launch, marketing, and more. Real-world case studies and examples are integrated throughout, illustrating how business theory applies in practice.

Designed for students of business administration, management, and entrepreneurship, the book offers a hands-on learning experience, appealing especially to learners who benefit from practical examples and contemporary, real-world cases.