Applied Sport Business Analytics (EPUB)

Analytics for Applied Sport Business Through the exploration of specific methods and tools and the discussion of basic analytics applications in contemporary sports organizations, HKPropel Access offers a useful explanation of the use of data analytic metrics in sport. By choosing and turning data into evidence and useful metrics, current and future sport managers will have a better knowledge of how analytics can be strategically applied to make data-informed decisions. An overview of analytics is given at the outset of the book, which delves into the business, social, and economic pillars that have shaped the field’s history. The significance of analytics in the context of contemporary sport is illustrated through a discussion of several data-driven decision-making techniques. Sport managers and sport analysts can better comprehend one other’s requirements and perceptions by using the text’s explanations of common terms and techniques in sport analytics. With its examination of modeling, predictive analytics, and forecasting, the text’s emphasis on quantitative statistical analysis aids students in learning how to evaluate and utilize data. After that, students will learn how to transform data into comprehensible results by using visual aids like cluster diagrams. Even individuals without programming knowledge will learn how to program and convert complex statistical data into understandable visualizations through hands-on exercises that make use of the five contained datasets and are largely supported by corresponding video courses provided through HKPropel. In order to help develop understanding of what questions to ask, how to interpret data, and how to use data to make informed decisions, case studies that explore real-world scenarios—such as player position analysis in women’s professional basketball, esport player popularity and market analysis, and prospective player evaluation for the NFL draft—examine managerial implications. Lastly, a detailed examination of how advanced analytics tools were applied to examine more than a million NBA-related tweets across a complete season will show how to effectively handle massive volumes of data to produce outcomes. Exercises, datasets, and video lectures on important subjects are all available through HKPropel, and they help make concepts in the book simple to understand.

Together, these resources offer invaluable experience and real-world comprehension. The sidebars of Interview With a Professional provide more practical insights into how professionals in the sport industry use analytics. For prospective sport managers, data analysts, and practitioners alike, Applied Sport Business Analytics will offer a more comprehensive and in-depth understanding of the application of sport analytics. It will equip students with the skills necessary to effectively translate measurements so they can make data-driven and informed decisions to accomplish their organization’s goals. Note: Every new print book comes with a code to access HKPropel.